The reason you need to be aware of these terms is that they are very similar and can cause problems later on down the line. SEO for local businesses, by contrast, does not use pay-per-click campaigns. The next step you need to take when optimizing for your local keywords is to start working with your local search engines.
SEO for local businesses – Page Rankings For Business Owners & Local Agencies
By using local search engines you will be able to see what keywords your local audience is using in the places they are finding content online. This will give you a good idea of which keywords you need to optimize for.
Another thing you need to remember is that you will want to use the local keyword in conjunction with other related keywords, not only for the sake of having it show up in the search engines but to make sure that the site is optimized for that keyword has a strong presence. It is best to focus on at least 3 related keywords. to make sure that each of them shows up frequently. If you don’t, you will get into trouble, you may have to give up on your search results in favor of having more unrelated sites show up higher than you would prefer.